About Shoplink

Shoplink is the trading arm of ‘NFRN Commercial Ltd.’ and is a virtual wholesaler that was created to provide independent retailers, particularly those who are members of the NFRN, with commercial support, enabling them to compete more effectively and develop their sales and profits.

Shoplink operates through three key areas: this website as well as Shoplink Direct and the Shoplink Telesales team.

Through accessing the website independent retailers have access to a large array of products at great prices. Retailers can purchase directly via the site or, in the case of services, leave their details for the relevant supplier to contact them. Thousands of products, hundreds of ranges, one address.

Shoplink Direct is a new addition to the ‘Shoplink’ brand and offers retailers an efficient way of ordering from category giants. Product is delivered direct to the retailer’s store in an efficient manner. Everyday ranges suitable for the day-to-day shopper and your repeat customer are available via Shoplink Direct.